Visual Identity
Designer (2016)
Through Free Agency Creative, I worked on the brand Eighty One Wellesley, a real estate project developed by Aragon Properties in Toronto, ON.
My role was to help develop the branding across all deliverables. This included: the advertisement, akit, stationary, inserts, brochure, sales centre, and signage for this project.
Project Goals
To create a brand that encompasses the neighbourhood and community where the development is built.
Akit
The brand had four colours, of which the client wanted to be used equally, instead of highlighting one colour vs the other. We decided upon colour blocking, which was used in print and digital advertisements that I created and which was then carried over to the akit cover.
Community Map
The community map that I created for the project highlights transit, parks, schools, retail, and restaurants around the 81W building. I wanted to keep the colour palette to the four brand colours as well as a range of greys
Brochure
With the brochure, a lot of the typographic styles were already set out in the akit, but we wanted to refine them in the brochure. From that, we were inspired to use the multiple column and blocking look of a newspaper throughout the layout of the brochure.
Advertisement
There were different phases of the brand roll out across both print and digital advertisement. We started with the colour blocking and then moved into using the renders for phase 2 and 3.
Stationary & Inserts
I also worked on the business card designs and the floorplan inserts. For the floorplan inserts, they are printed on yellow paper and pull styles from the akit floorplan pages.
Sales Centre
A lot of the deliverables I worked on were resized and used within the sales centre such as the community map, and pages from the akit and brochure.
Check out more of my work below or head back to my homepage!
