Visual Identity
Designer (2018)
Through Free Agency Creative, I worked on the brand Marine + Fell, a real estate project developed by Anthem Properties in North Vancouver, BC.
My main role was to help develop the branding across all deliverables. This included: the akit, inserts, floorplans, stationary, signage, and sales centre for this project.
Project Goals
To design a brand that encompasses the North Shore; where the city and nature meets.
Akit
Marine + Fell’s branding was inspired by the highly typographical, sharp, and minimalistic style that is often seen in Swedish design. I designed the akit first which helped set the tone for the rest of the deliverables I worked on.
Community Map
I also illustrated and styled the community map of the Marine + Fell neighbourhood in North Vancouver, BC. The challenge with this map was creating a visual that was minimalistic, but full of useful information for potential buyers
Inserts
For the floorplan inserts, I decided to let the type live by itself and have the additional information set vertically on the right side, much like how other details were treated throughout the brand. I based the features insert off of what was created in the akit but freshened it up a bit since it was a different format.
Stationary
For the business cards, I utilized the cross on the front and organized the type on the back so that it would work depending on the length of the information for each person.
For the registration card for the sales representatives to use for potential buyers on one side and for their own internal use on the other.
Check out more of my work below or head back to my homepage!
